Initially released as part of the album in March 2020, it was re-released as the album's sixth and final single amid its popularization in August 2020. "Heather" has become Gray's most commercially successful single to date, surpassing " Maniac", which achieved international mainstream hit radio success earlier that year. Elsewhere, the song gave Gray his first single chart entry in countries like the United Kingdom, Canada, New Zealand and the Netherlands, and his second entry in countries such as Australia, Ireland and Lithuania. Commercially, "Heather" debuted at number 61 and rose to number 46 on the Billboard Hot 100, being his first entry on the chart. The song gained popularity on the video-sharing platform TikTok, consequently spawning the meme-like titular phrase which one can use to describe a "beautiful girl" which one aspires to look like. "Heather" was written by Gray and produced by Dan Nigro with additional production by Jam City. Originally released as a track on Gray's debut studio album Kid Krow in March 2020, it was released as the sixth single in September 2020 after becoming a sleeper hit. " Heather" is a song by American singer-songwriter Conan Gray released through Republic Records.
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